ADs to Cart
The Facebook™ Ads Course for Online Store Owners
“If you want to take your business from zero to a hundred…
Kim is your girl!”
Christy, Founder of Hallie & Harlow
Ladies, welcome to the opening of a whole new chapter for you and your business!
Go from totally confused to completely confident with Facebook™ Ads.
- Are you a Shopify or WooCommerce store owner who is...
- Interested in running Facebook™ & Instagram™ Ads, but clueless about where to start?
- Promoting posts and wondering what you’re getting in return?
- Attempting to run campaigns in Ads Manager, but feeling like you're "winging it"?
If so, you’re in the right place!
I’m going to guess that most of your sales are currently generated from your organic social media. And like most small businesses, you’re probably experiencing a decline in your social reach, despite spending more time on social media than ever before! Which is worrying, right?
Maybe you’ve started boosting posts, running more giveaways, or discounting your products more frequently, in order to combat this?
And now you’ve ended up here… EXACTLY WHERE YOU NEED TO BE!
Consider this your one-stop-shop for learning everything you need to know to implement highly effective Facebook™ & Instagram™ advertising campaigns that will help you reclaim your exposure and take your business to the next level.
WHAT HAPPENS WHEN YOU 'PAY TO PLAY'?
Investing in paid Ads doesn’t just protect your visibility within the Facebook™ & Instagram™ platforms. It also allows you to make decisions about who see’s your content, and when.
Why is this important?
Because it allows you to put the right messages, in front of the right people, at the right time... which is THE KEY to generating the best possible return on investment from your advertising.
There are further benefits for you too…
When you take back control of your visibility, you’re able to reduce the time invested in organic social media. I’m not suggesting that your organic presence isn’t important – it really is! But you won’t be so reliant on the algorithm to provide you with the exposure you need to succeed.
With a well-structured Facebook™ and Instagram™ advertising strategy, you can grow your audience more efficiently than ever before, get more of your ideal customers onto your website, and ultimately enjoy increased sales from your eComm store.
IF YOU WANT TO ENJOY MORE TIME AND FINANCIAL FREEDOM IN YOUR BUSINESS, YOU NEED TO FOCUS ON HIGHLY EFFICIENT YET SUSTAINABLE GROWTH.
Hi, I’m Kim! Mum of two glorious girls, founder of Kimberley Cole Marketing, and the creator of ‘ADs to Cart’.
After 15 years in high-level marketing roles, I launched my business to give myself the flexibility to work around the needs of my family. I can confidently say it was the best decision I ever made, BUT… there have been times (especially in the early stages) when I felt like my business was all consuming, leaving little time and energy for anything else, my family included.
I truly believe that when women feel fulfilled AND free in their businesses, they are able to create stable and happy environments for their families.
Successful women, who are delivering against their professional goals, whilst maintaining a healthy work-life balance that allows them to be present for their loved ones… these are the women that will support and inspire future generations. I’m all for that!
I know the benefits of a powerful advertising strategy can influence much more than the bottom line on a business’ balance sheet. It can be game changing for the woman behind the brand who is able to use the time efficiencies, and the financial gains, to transform her life and those of her family.
The more successful businesswomen in the World, the better! And that’s why I empower women, just like you, to grow their eComm businesses efficiently and effectively, through the power of Facebook™ & Instagram™ advertising.
ROSIE
Founder of Omnia Baby
"Kim has truly been our small business saviour. She has played an essential part in our thriving success. I can say for certain, our business wouldn't be in the position it is today if it weren't for Kim's support, advice, professional knowledge and expertise."
AMY
The Entrepreneurial Mum Club
"Your training on Facebook™ & Instagram™ Ads was AMAZING! I've seen a few different Facebook™ Ads trainings, yours was so clear to understand... the best by miles!"
HELENA
Founder of Noah & I
"I've just completed a Facebook™ Ads Training Package with Kim and I found her advice, knowledge and skills to be exceptional. Just 1 week after setting up my Ads, I have already seen such positive results. Kim shared many best practice tips and taught me exactly what to do when setting up my own Ads, in order to get the best results. I would highly recommend her."
WHAT TO EXPECT FROM ADS TO CART
YOU WILL LEARN:
- How to confidently navigate and use Facebook™ Ads Manager
- How to build audiences that put your Ads in front of the right people at the right time
- The exact steps that you need to take in order to build highly effective Ad campaigns
- How to create high-impact Ads that stop-the-scroll and appeal to your ideal customer
- How to read your results and optimise your activity for a continually improved performance
- How to get all the right foundations in place to ensure you get off to the best start
This self-study course contains 8 Modules packed with training videos, recorded demonstrations, downloadable worksheets, and quick-reference checklists.
Module 1 – Laying the Foundations
In Module 1, you will learn how to set up and prepare your Facebook™ Business Manager and how to integrate it with your Shopify or WooCommerce store. Yes, this is the "techy bit" but please don’t worry – there are step-by-step instructions and video demonstrations to walk you through the entire process.
Module 2 – Introduction to Facebook™ Ads Manager
In Module 2, we take a deep dive into Facebook™ Ads Manager. After this module, what was once super complicated will feel very straightforward. We’ll also cover the differences between promoting/boosting posts and running Ads through Facebook™ Ads Manager.
Module 3 – Setting Up for Success
In Module 3, we cover the single most important factor in setting up your Ads for success! Yes, it’s so important, it deserves an entire module of its own!
Module 4 – Finding Your Audience
In Module 4, you will learn about the different audiences available to you within Facebook™ Ads Manager. I love this bit because it usually surprises and delights people! I provide step-by-step instructions on how to build your audiences, to ensure that your Ads are served to exactly the right people, at exactly the right time!
Module 5 – Devising Your Ads Strategy
In Module 5, I introduce you to the world of marketing funnels and guide you through the process of devising your Ads strategy. You’ll discover how your Ad campaigns can work together to deliver against your overall business goals. I even share my bespoke Ads Strategy template with you.
Module 6 – Building Campaigns with Confidence
In Module 6, we dive back into Facebook™ Ads Manager and I provide a complete walkthrough on how to build your Ad campaigns. We’re talking super simple, step-by-step instructions that you can follow along to.
Module 7 – Crafting High Performing Ads
In Module 7, we break down the anatomy of a high performing Ad. We’ll cover the benefits of each Ad format and I’ll provide some top tips to help you nail your copywriting.
Module 8 – Reviewing & Optimising
In Module 8, you will learn how to customize and read your results dashboard. I’ll provide some key benchmarks for you to use when assessing your Ad performance, along with advice on how to optimise your activity so you can continually improve performance and return-on-investment.
AT THE END OF THIS COURSE, YOU WILL HAVE THE EXPERTISE TO START RUNNING HIGHLY EFFECTIVE FACEBOOK™ AND INSTAGRAM™ ADS WITH CONFIDENCE. NO MATTER WHAT YOUR ADS BUDGET, YOU'LL KNOW HOW TO INVEST IT WISELY.
During my time in this industry, I have come across businesses that invest hundreds of pounds in Facebook™ Ads, every single month, with no understanding of what they’re getting in return.
Small businesses spending thousands of pounds – yes, thousands! – promoting posts from their Instagram™ page, without ever logging in to Facebook™ Ads Manager to review what they’ve generated. Some didn’t even have the tracking in place to record this information!
DON'T BE THAT PERSON!
You don’t need to go venturing into the world of Facebook™ & Instagram™ Ads wearing a blindfold and feeling like you’re winging it. Instead, invest initially in your knowledge, so you can capitalise on the power of truly effective Facebook™ & Instagram™ advertising, right from the get-go.
CHRISTY
Founder of Hallie & Harlow
"It’s hard to put into words, just how much Kim has helped me and my business! I knew I needed to start investing in Ads, but I was sceptical… until I found Kim. She is so knowledgeable and made me feel completely at ease. If you want to take your business from 0-100, Kim is your girl. I can’t thank her enough.”
LISA
Director of Skin Champion
"Kim has taken our website and basically shown us how the marketing should be done! We honestly couldn't recommend her highly enough."
MONIQUE
CEO of Perfect Planner Company
"I have absolutely loved working with Kimberley. She really knows her stuff when it comes to Ads, and she's been so patient in her explanations of how Ads work. We've seen a huge growth this year and that comes down to having Kim on our team."
THE INVESTMENT
EXCLUSIVE LAUNCH OFFER:
£497
£347
BUY TODAY AND SAVE £150!
For a limited time only, you can take advantage of my Special Introductory Price of just £347!
FREQUENTLY ASKED QUESTIONS
When does the course start and finish?
This is a self-study course. All tutorials and learning materials are available for you to digest at your leisure.
Who is this course suitable for?
This course has been designed for Shopify and WooCommerce store owners who want to learn how to get started with Facebook™ and Instagram™ Ads. If your website is hosted on an alternative platform, you will still be able to benefit from the majority of this course, but the website integration instructions will not be covered in module one. You will instead need to follow the integration instructions issued by your store provider, in order to link your website with your Facebook™ Business Manager. PLEASE NOTE: If you have an Etsy store, or you sell exclusively via a third party (such as Amazon, NOTH etc), you will be limited in your ability to implement all learnings delivered in this course.
For how long can I access the course?
You will have lifetime access for as long as the course is made available. The course will be updated to reflect any changes in the digital space that impact the way Facebook™ and Instagram™ Ads are run, and you will automatically receive access to any updated or new modules added.
Do you offer refunds?
As you will gain instant access to all course materials upon signing up, no refunds are available.
What format is the course delivered in?
The course combines a series of pre-recorded training videos, recorded demonstrations, and downloadable PDF worksheets.
How long does it take to complete the course?
The course is broken into 8 modules and you get instant access to them all. You could complete all 8 modules in a single day if you chose to. However, I would recommend completing one module at a time and then implementing what you’ve learnt before moving on to the next one.